Zhen-Zhen Wang

汪臻真

About me

I graduated with a PhD in Communication from Web Mining Lab in City University of Hong Kong in Feburary 2015.

After graduation, I worked at Openrice and Tencent as data scientist.

I am currently an Assistant Professor of Communication at the Shenzhen University. My research interests include computational advertising, ethics of algorithm, and bibliometrics. I have published papers in leading journals such as the Journal of Advertising Research, the EPJ Data Science, and the Scientometrics. I have taught courses on computational advertising and Python programming at both undergraduate and graduate levels.

Publications

Wang, Z.-Z., Zhu, Z. H., Xu, X.-K., Chao, N.* (2023). Beyond the targeted customer: Spillover effect through social influence in social advertising. Journal of Advertising Research.

Liu, X.-F., Wang, Z.-Z.*, Xu, X.-K., et al. (2023). The shock, the coping, the resilience: Smartphone application use reveals COVID-19 lockdown effects on human behaviors. EPJ Data Science.

巢乃鹏，汪臻真，毛侨章（2022）短视频用户媒介多任务行为的大数据分析. 广西师范大学学报（哲学社会科学版）.

汪臻真，朱志华，蔡政（2020）计算广告中的效果衡量方法. 中国网络传播研究.

Jiang, L. C., Wang, Z.-Z., Peng, T. –Q., & Zhu, J. J. H. (2015). The divided communities of shared concerns: Mapping the intellectual structure of e-Health research in social science journals. International Journal of Medical Informatics.

Wang, Z.-Z., & Zhu, J. J. H. (2014). Homophily versus preferential attachment: Evolutionary mechanisms of scientific collaboration networks. International Journal of Modern Physics C.

Peng, T. Q., Wang, Z.-Z. (2013). Network closure, brokerage, and structural influence of journals. Scientometrics.

汪臻真, 褚建勋 （2012）情境危机传播理论：危机传播研究的新视角. 华东经济管理.

汪臻真，褚建勋（2010）企业危机传播的制约因素分析——以食品安全危机为例. 新闻爱好者.